project
Profissão motofrete aims to link moto workers, running in the streets of Brazil to ensure you get your deliveries, with app creators. The profession is risky, and isn’t recognized as a “real” job by the government, and the app wants to give credibility to the job. The brand is created on top of the main avenues of São Paulo, creating graphic styles related to the profession.
process
The process involved was based on the design thinking process:
. discover and briefing to identify the problems to be resolved;
. define all the questions te be solved;
. brainstorm and present all the ideas that come to mind;
. prototype the selected ideas. at this point, this is just testing the idea, so the prototype doesn’t need to be perfect, but best to have a clarified idea of what we’re getting into;
. test to a variety of users, make sure it resolved the initial problem(s), continue observing, and redefine if necessary.
brand guidelines
print | business cards
digital
t-shirts
digital
stickers
client
year
Loggi
2019
