project
Seem soap is a french soap brand, whose mission is to bring art and beauty in everyday objects, to make out of an ordinary gesture a moment of pleasure and emotion. Seem Soap is a committed brand dedicated to the environment. Art direction and branding here came naturally, to transmit theses values we chose a minimalist approach regarding logo, website and pictures.
process
The process involved for the development was based on the design thinking process:
. discover and observe to identify the problems to be resolved;
. define all the questions te be solved;
. brainstorm and present all the ideas that come to mind;
. prototype the selected ideas. at this point, this is just testing the idea, so the prototype doesn’t need to be perfect, but best to have a clarified idea of what we’re getting into;
. test to a variety of users, make sure it resolved the initial problem(s), continue observing, and redefine if necessary.
digital
photography | soap
photography | soap
photography | soap
client
year
Seem Soap
2016
