project
Midtown trove finds and reinstates small forgotten treasures. Our assignment was to build the brand identity and to collaborate as a long-term creative partner, continuously assisting with design.
process
Inspired by vintage, with a touch of 50’s, 60’s and 70’s punch. The brand re-instated old as beautiful. The branding is based on this mixture through colors and shapes. To instate even more the look of a 70’s vintage, we used serigraphy. Through the instagram account, Midtown Trove has found an original and effective way to lead as a used-vintage and unique shop of carefully selected items, all photographed with care and taste.
print | branding, stickers
digital | social media
client
year
Midtown trove
2019
